Strategic Monitoring of the Business Environment
Commercial and competitive vigilance in the field of cybersecurity is essential to maintain a strategic advantage in a dynamic and constantly evolving environment. It involves monitoring the industry-specific business environment, collecting critical information that allows informed and strategic decisions to be made. This dual approach allows you to identify critical points and business opportunities, minimize risks and improve decision making based on concrete data. In cybersecurity, the market is defined by the income generated from solutions and services used by various industries and organizations globally, without considering the economic savings derived from risk prevention.
World Market Size
The increase in the frequency and scope of cyberattacks has led organizations globally to allocate more funds to digital security. The global cybersecurity products and services market is estimated to reach $174.7 billion by 2024, with a compound annual growth rate (CAGR) of 8.1% during 2020-2024. For its part, Gartner projects that global cybersecurity spending will be $207 billion in 2024. These forecasts reflect an exponential increase in cybercrime, with a refocusing of malware on mobile devices and the Internet of Things (IoT).
From a geographical perspective, the United States leads the market, followed by China and the United Kingdom, although the Asia-Pacific region is expected to experience the fastest growth, with a rate of 14.1% until 2025, reaching 39 billion of dollars in that year. According to Kaspersky, cybersecurity is an investment priority for businesses, with 71% of organizations expecting an increase in their budgets in the next three years, driven by the acceleration of cloud migration and the need for better security. more robust line.
Relevant Companies in the Sector Worldwide
1. Intel Corporation (INTC) – United States: Intel, through its Intel Security Group (ISecG) segment and McAfee products, offers innovative solutions to protect devices and networks against malware and emerging threats.
2. Cisco Systems (CSCO) – United States: Cisco integrates advanced cybersecurity solutions into its networking products. Through acquisitions such as OpenDNS, Lancope Inc., and Cloudlock Inc., Cisco offers malware protection, next-generation firewalls, and cloud security.
3. International Business Machine Corporation (IBM) – United States: IBM Security, with its artificial intelligence tool Watson, provides security solutions such as IBM X-Force Threat Intelligence and IBM QRadar Network Security.
4. Lockheed Martin Corp (LMT) – United States: Lockheed Martin offers cybersecurity solutions such as Cyber Kill Chain to prevent cyber attacks, primarily for the United States Department of Defense.
5. Hewlett Packard Enterprise Company (HPE) – United States: HPE provides comprehensive application security, data encryption, and security solutions across mobile, on-premises, and cloud environments.
Relevant Companies in the Sector at a Regional Level
1. Fortinet Inc – Global. : Provides cybersecurity and networking solutions. It offers hardware and software licenses that provide security and networking features, including intrusion prevention, firewall, virtual private network, anti-malware, web filtering, application control, anti-spam, and wide area network acceleration.
2. Atos SE. – Global : Offers digital transformation solutions and services related to the cloud, cybersecurity, business applications, high-performance computing, automation and the Internet of Things.
3. NTT Data Corp – Global: Provides cybersecurity and information technology services to public infrastructure, finance and business segments globally, with a notable presence in Latin America.
4. AT&T Inc – Global: Telecommunications and technology company that offers Internet and broadband services, telecommunications equipment, entertainment and advertising services.
Conclusions and recommendations
Commercial and competitive surveillance in cybersecurity reveals a growing market, driven by the growing threat of cyberattacks. Companies must consider cybersecurity as a strategic priority, investing in the training and development of the talent necessary to address the skills crisis in the sector. Collaboration between organizations, governments and educational institutions is crucial to ensure a safe and resilient digital ecosystem.
